A Spoke-tacular Event

BDO Lake Taupo Cycle Challenge

PR, Communications

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Sam and the team at Legend were great to work with because they got on with the job, required very little direction, and reacted quickly to work that needed to be done. Event day is always a high-energy environment and Sam kept calm under pressure. We look forward to working with Legend again.

Hayden Dickason, media and partnerships manager, BDO Lake Taupо̄ Cycle Challenge

Lake Taupо̄ Cycle Challenge is the country’s most sought after cycling event, with around 5,000 riders from across New Zealand, (and representation from over 20 countries across the globe), taking part each year. Legend was engaged to assist with media support in the weeks leading up to the event, and on event day itself.


Over the last few years, we’ve forged fantastic relationships with the team at Lake Taupo Cycle Challenge, media and other key stakeholders. Significant media coverage was achieved on national media platforms. Our PR specialist worked closely with the events Media and Partnerships Manager to identify story angles, write and distribute media releases, create social media posts and EDMs (email newsletters).

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