THE BRIEF: A much-loved local butchery wanted existing customers to have the ability to shop online, and expand into the North Island with their delivery service. The owners, Ross and Davidson, are two very passionate butchers whose customer service is as excellent as the produce they sell. This website needed to reflect the quality, experience, and service that the retail store offers.
The inspiration for the design stems from the retail store with its traditional butcher’s palette of blue and white. We collaborated with a wonderful food photographer, Kate Battersby, to source the beautiful imagery. Kate also helped the Lakeside Meats team on how to best photograph all their products for their different offerings.
With customers now able to enjoy the convenience of having their favourite meat cuts delivered, or conveniently prepared for click & collect, Lakeside Meats have seen a significant increase in their sales. During the COVID-19 lockdown, there was a huge spike in demand for online ordering. Both customers and Lakeside Meats benefited from already having an easy to use, e-commerce website in place, being able to automate a lot of the admin and increase efficiency.