Creating a brand from scratch


Logo and brand identity, eCommerce website and collateral


THE BRIEF: Legend was tasked with the challenge of coming up with a name and identity for a new and very unique company. The name and visuals needed to be invigorating and inspire a lust-for-life, but still be trustworthy and professional.

Once the brand identity was established an e-commerce website was needed. Reviva provides programmes and consultations to keep people active and positive as they age. This website would be the main facilitator of that mission — allowing people to purchase the right programme for their needs.

THE DESIGN: ‘Reviva’ was born. This is a brand that makes you want to get up and move, and is colourful, energetic, and inspiring.

Just some of the elements we’ve created for Reviva include the brand name, logo, e-books, exercise resources—including unique illustrations, Facebook and Instagram content, email signatures, and stationery. Phew!

The team at Legend helped bring my ideas to life through impeccable design, clever web solutions and swift communication. Revia’s custom e-commerce website was created, making it easy for their target audience to access more information, and buy amazing resources to assist with positive ageing.


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