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Launching a brand to the world, staying grounded in values

Western Energy

Logo and brand identity, website, signage and collateral

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THE BRIEF: Western Energy is a leading company providing specialist well services in the geothermal industry. As they became more renowned for their services and started growing at a rapid pace, they identified the need to become a values based organisation to attract the right staff and customers. After all, it’s much easier to steer a four-person speed boat than a 2,000-person cruise ship. 

Once the values were created, the next step was to update the brand identity, to ensure it held its own on the world stage and reflected the innovation and professionalism which Western Energy is renowned for.  was a custom-designed website, which shared the story and the people behind the brand, as well as their services.

THE RESULT: Legend held a series of workshops with Western Energy to shape the strategic direction of the organisation and determine the essence of their brand. A huge part of this was values, this included collaborating with the team to ensure the values resonated and were meaningful to them. 

The Western Energy brand was inspired by the transfer and movement of heat and energy, and the flow of the ‘W’ creating a strong logomark. Legend brought the brand to life through marketing collateral including their credentials document, expo displays, website business cards, letterheads, and truck signage.“A huge part of this was values, this included collaborating with the team to ensure the values resonated and were meaningful to them.”

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