Love local, support local, explore local
Love this Place
Brand identity, social media, communications and PR
THE BRIEF: Love this Place was created to support businesses across the Taupo District, share inspiring stories of businesses adapting to the post-covid environment and shine the light on our local community — love local, support local, explore local. We worked with multiple stakeholders including Destination Great Lake Taupō, Enterprise Great Lake Taupō, Towncentre Taupō, Taupō Business Chamber, and Turangi Tourism Group with support from Taupō District Council, and district-wide i-SITE visitor information centres. It was imperative that the content was inclusive of the wider region, not just Taupo.
THE DESIGN: First we created a brand with three signposts, these represented Taupo, Turangi, and Mangakino. Bright colours were used to evoke a sense of vibrancy and positive energy. The brand was brought to life through animation and social media posts. Overall the engagement and reach for content created was above average. Through likes acquisition campaigns and regular posting on Facebook, running in conjunction with giveaways, we achieved over 1500 likes and 1600 followers. Over 40% of the content was content from the heart of Turangi. The stand out story was the Korohe Hose Treks video — with over 10,000 views and 90 shares.