Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Google Ads Built for Hastings Demand

Hastings businesses compete across a busy mix of trades, retail, hospitality, professional services, horticulture and regional customers who often search before they call, visit or request a quote. Legend manages Google Ads to put you in front of people with clear local intent, helping turn ready-to-act searches into qualified leads, stronger enquiries and measurable results.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Hastings Businesses That Need Better Enquiries

Hastings has a practical, competitive business mix: trades, professional services, retail, hospitality, rural suppliers, industrial operators, and businesses serving both locals and visitors across Hawke’s Bay. Customers often compare options quickly, especially when they need a service now, are planning a project, or are choosing where to spend locally.

Google Ads helps your business appear when people are actively searching for what you offer, whether that is an urgent trade, a local showroom, a rural service, or a professional appointment. The aim is not just more traffic, but more qualified leads and enquiries from people with clear intent.

Legend manages campaigns with a commercial lens: practical keyword targeting, sensible budget control, conversion tracking, and clear reporting. You will know where enquiries are coming from, what is costing money, and where your Hastings advertising can work harder.

Faq

Does Google Ads work for local Hastings businesses?: Google Ads can be a good fit for Hastings businesses when people are already searching for what you offer, such as trades, professional services, health providers, accommodation, retail, or local tourism activities. The strongest campaigns focus on local search intent, so your ads appear for people actively looking for services in Hastings, Havelock North, Flaxmere, and nearby areas.

How much should a Hastings business budget for Google Ads?: Your Google Ads budget should reflect your goals, the competitiveness of your industry, and how far around Hastings you want to target. A business chasing urgent service enquiries may need a different budget from one promoting appointments, quotes, or higher-value projects. We focus on building a practical budget around qualified enquiries rather than clicks alone.

Can Google Ads target Hastings and nearby service areas?: Yes, Google Ads can be set up to target Hastings and the surrounding areas you actually serve, such as Havelock North, Flaxmere, Clive, Napier, or wider Hawke’s Bay if relevant. This helps avoid wasted spend from people outside your service area and keeps the campaign aligned with where you can realistically win work.

How do you track lead quality from Google Ads in Hastings?: Lead quality depends on the keywords, ad wording, landing page, and how conversion tracking is set up. We track important actions such as phone calls, form submissions, and enquiry clicks so you can see which searches are producing real opportunities. Over time, the campaign can be refined to prioritise higher-intent Hastings enquiries and reduce irrelevant traffic.

Should a Hastings business use Google Ads or SEO?: Google Ads and SEO work differently, and many Hastings businesses benefit from using both. Google Ads can help you appear quickly for high-intent searches, while SEO builds longer-term visibility in local organic results. The right mix depends on your market, competition, timeline, and how consistently you need new enquiries.