Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Google Ads Built for Otago Demand

Otago has a diverse mix of tourism, trades, hospitality, retail, professional services, agriculture, and regional operators competing for attention across busy local and visitor-driven markets. Legend manages Google Ads campaigns that put your business in front of people already searching and ready to act, helping turn local intent into qualified leads, stronger enquiries, and measurable results.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Otago Businesses That Need Better Enquiries

Otago has a varied business mix, from tourism and hospitality through to trades, retail, professional services, rural suppliers, industrial operators, and regional service businesses. Customers may be locals needing someone reliable, visitors making quick decisions, or homeowners and businesses comparing providers before they enquire.

Google Ads helps Otago businesses appear at the point people are actively searching and weighing up their options. Managed well, it can separate casual browsers from higher-intent searches, helping generate more qualified leads and enquiries instead of just more traffic.

Legend focuses on practical campaign management: sensible targeting, budget control, conversion tracking, and clear reporting that shows what is driving real enquiry. The aim is simple — make your ad spend work harder in the Otago market and give you sharper visibility over the results.

Faq

Does Google Ads work for local businesses in Otago?: Google Ads can suit Otago businesses when people are actively searching for what you offer, such as a plumber in Dunedin, accommodation in Wānaka, or a lawyer in Queenstown. The campaign needs to match local search intent, so your ads appear for searches that are likely to become real enquiries rather than broad, low-value clicks.

How much should an Otago business budget for Google Ads?: Your budget depends on your goals, competition, service area, and the value of each enquiry. A business targeting one part of Otago may need a different budget from one advertising across Dunedin, Central Otago, Queenstown Lakes, and the wider region. We focus on making the spend accountable, with clear tracking and regular refinement.

Can Google Ads target my exact service areas in Otago?: Yes, Google Ads can be targeted by location, so you can focus on specific towns, districts, or the wider Otago region. This is useful for trade, professional service, tourism, health, and home service businesses that only want enquiries from areas they can realistically serve. Targeting can also be adjusted seasonally if demand changes across Otago.

How do you improve lead quality and tracking for Google Ads?: Lead quality comes from targeting the right keywords, filtering out irrelevant searches, and aligning ads with strong landing pages. We set up tracking for calls, forms, and other important actions so you can see which Otago searches are producing enquiries. Over time, this helps shift budget towards the terms and areas that are more likely to create commercial value.

Should Otago businesses use Google Ads as well as SEO?: Google Ads and SEO work differently, and both can be useful for Otago businesses. Google Ads can help you appear for high-intent searches sooner, while SEO builds longer-term organic visibility for local and regional searches. Many businesses use Google Ads to generate enquiries while improving their website content, local landing pages, and search visibility over time.