Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Google Ads Built for Picton Demand

Picton demand can shift quickly between locals, travellers, ferry traffic, and visitors heading into the Marlborough Sounds. Legend manages Google Ads that put your business in front of people already searching and ready to act, turning local intent into qualified leads, better enquiries, and measurable results.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Picton Businesses That Need Better Enquiries

Picton has a distinct mix of local demand, visitor traffic, ferry-related movement, hospitality, retail, trades, professional services, and businesses serving the wider Marlborough Sounds. Customers often compare options quickly, especially when they need accommodation, repairs, bookings, quotes, or local help while they are already in the area.

Google Ads helps Picton businesses appear when people are actively searching or weighing up who to contact next. That means campaigns need to focus on qualified enquiries, not just clicks from people outside your service area or browsers with no intent to buy.

Legend manages the practical details: targeted campaign structure, budget control, conversion tracking, and clear reporting. You get a sharper view of what is generating enquiries, where spend is going, and how your advertising is supporting real business growth in Picton and the surrounding area.

Faq

Does Google Ads work for Picton businesses?: Google Ads can be useful for Picton businesses when people are searching with clear local intent, such as needing accommodation, tours, trades, marine services, hospitality, or professional help in the area. Campaigns should be built around the enquiries that matter most, rather than simply chasing clicks. Results depend on demand, competition, website quality, and how well the campaign is managed.

How much should a Picton business budget for Google Ads?: Your Google Ads budget should reflect your goals, the services you want to promote, the competition in your category, and the area you want to cover. A Picton business focused on local enquiries may need a different approach from one targeting visitors, ferry traffic, Waikawa, the Marlborough Sounds, or customers from Blenheim. We recommend starting with a practical budget, tracking performance clearly, and refining spend based on what generates qualified enquiries.

Can Google Ads target Picton and the surrounding area?: Yes, Google Ads can be set up to target Picton and surrounding areas such as Waikawa, Koromiko, Havelock, Blenheim, and the wider Marlborough Sounds where relevant. This is particularly useful for businesses that service customers beyond town, such as trades, tourism operators, marine businesses, and professional services. Targeting should match where your best customers actually come from, not just the widest possible map area.

How do you track lead quality from Google Ads?: Lead quality comes from targeting the right search terms, writing ads that set clear expectations, and sending people to landing pages that match what they searched for. We use tracking for calls, forms, and other key actions so you can see which Google Ads activity is creating enquiries. Over time, poor-fit searches can be reduced and budget can be shifted towards the keywords and locations that produce stronger leads.

Should Picton businesses use Google Ads or SEO?: Google Ads and SEO both have a role for Picton businesses, but they work differently. Google Ads can help you appear for high-intent searches sooner, while SEO builds longer-term visibility in local and organic search results. Many businesses benefit from using Google Ads for immediate enquiry opportunities while improving their website content, local relevance, and search visibility over time.