Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Wellington Google Ads That Drive Enquiries

Wellington customers often search with intent, whether they need a trade urgently, a professional service near the CBD, or a supplier across the Hutt, Porirua or Kāpiti. Legend manages Google Ads campaigns that put your business in front of people ready to act, generating qualified leads, stronger enquiries and measurable results.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Wellington Businesses That Need Better Enquiries

Wellington is a competitive market, with professional services, hospitality, retail, trades, tourism operators, and regional service businesses all competing for attention across the city, Hutt Valley, Porirua, Kāpiti, and beyond. Customers often compare quickly, checking location, reviews, availability, and credibility before making an enquiry.

Google Ads helps Wellington businesses appear when people are actively searching for a service, supplier, booking, or quote — not just browsing. Managed well, it can bring in more qualified leads from locals, visitors, and regional customers who are already close to choosing.

Legend focuses on practical campaign management: clear targeting, sensible budget control, conversion tracking, and reporting that shows what is driving enquiries. No fluff, just commercially sharp Google Ads work built around how Wellington customers actually search and decide.

Faq

Does Google Ads work for local Wellington businesses?: Google Ads can suit Wellington businesses that need enquiries from people actively searching for a service now, such as trades, professional services, clinics, hospitality, tourism, and B2B providers. The strongest campaigns focus on local search intent, such as suburb-based searches, urgent service needs, or customers comparing providers across Wellington City, Hutt Valley, Porirua, and Kāpiti.

How much should a Wellington business budget for Google Ads?: Your Google Ads budget depends on your goals, competition, service area, and the value of a new enquiry. A business targeting a niche service in one part of Wellington may need a different budget from a company competing across the wider region for high-value leads. We usually recommend starting with a commercially realistic budget, then refining spend based on enquiry quality and performance data.

Can Google Ads target Wellington and the surrounding service areas?: Yes, Google Ads can be set up to target the areas that matter to your business, rather than wasting spend on locations you do not serve. For example, you might target Wellington City, Lower Hutt, Upper Hutt, Porirua, Kāpiti, or selected suburbs depending on where your best customers come from. This helps match your ads to local search intent and improves the chance of generating relevant enquiries.

How do you track lead quality from Google Ads in Wellington?: Lead quality is tracked by measuring the actions that matter, such as phone calls, contact form submissions, quote requests, booking clicks, and other enquiry points. We look at which keywords, ads, locations, and search terms are producing useful enquiries, not just clicks. That data helps reduce wasted spend and focus the campaign on the Wellington searches most likely to create business value.

Should Wellington businesses use Google Ads or SEO?: Google Ads and SEO work differently, and many Wellington businesses benefit from using both. Google Ads can put you in front of people searching for your service now, while SEO builds longer-term visibility for local searches across Wellington and nearby areas. A practical strategy often uses Google Ads for immediate enquiry generation while SEO supports sustainable organic growth over time.