Taupō Pure is a local milk brand bringing sheep and goat milk from Taupō farms to store shelves, with packaging that needs to feel clean, premium, and easy to spot.
Legend designed a new can for their sheep milk product, making sure it sat naturally alongside the existing goat milk range while still having its own identity. The artwork needed to feel consistent, work within the packaging constraints, and keep the practical details like nutrition and product information clear and compliant.
The smartest part was balancing family resemblance with shelf presence. We studied the existing illustration style closely, built the new rural scene to match, and introduced a warm tangerine colourway to give the sheep milk can its own personality.
The result is packaging that feels unmistakably Taupō Pure, pops on the shelf, and makes the product easy to recognise and easy to buy.
