Chris Jolly Outdoors is a Taupō institution, offering lake cruises, private charters, guided hikes, fly fishing, and outdoor experiences across one of New Zealand’s most iconic regions.
Legend rebuilt the website into a fast, image-led platform that makes it easier for visitors to explore the full range of adventures and find the right experience. The design puts their incredible photography front and centre, supported by clean navigation, strong service pages, and a structure built for better search visibility.
The smartest part was the custom “Find Your Experience” tool, helping users filter activities and get to the good stuff faster.
Behind the scenes, the site was built on a lightweight custom WordPress setup, giving the Chris Jolly team a smoother CMS experience without sacrificing performance.
Big adventures, less digital bush-bashing.
