New Zealand Waters by Chris Jolly Outdoors showcases world-class fly fishing experiences across some of New Zealand’s most pristine rivers and wilderness locations. With the US market being a key audience, the website needed to feel as premium and memorable as the adventures themselves.
Legend created a dedicated website that brings the full experience online, using strong visuals, clear trip pages, guide profiles, and structured itineraries to help visitors understand what’s possible and plan their adventure with confidence.
The smartest part was building a flexible itinerary system, making it easier to create tailored trip plans for agents and customers while supporting a stronger SEO structure across experiences, locations, and content.
With immersive video, mobile-friendly design, and clear enquiry pathways, New Zealand Waters now has a website that does more than look the part – it helps catch the right customers.
