Taupō Pure is a New Zealand milk powder brand with roots in Taupō’s farming landscape, created to take a genuine Kiwi dairy story to international markets.
Legend helped build the brand from the ground up, including the name, logo, packaging, website, illustrations, and wider visual identity. The goal was to create something that felt unmistakably New Zealand, while still being polished, premium, and commercially ready for shelves overseas.
The smartest part was building a flexible brand world around the product range. From animated characters and custom illustrations to photography, packaging systems, and a multilingual website, every piece was designed to support recognition, trust, and storytelling across cultures.
The result is a full brand ecosystem that helped Taupō Pure show up confidently on the global stage, with a product family that looks good enough to earn pride of place in our office.
Pure Taupō, packed for the world.
