ChatGPT Ads give businesses a way to appear during those conversations, rather than waiting for someone to type the right keyword into a traditional search engine.
The way ads are matched works differently too. OpenAI considers signals including the intent and context of the conversation, your landing page, ad copy and the context hints provided with the campaign. Those hints help explain when your business may be relevant, but they are not traditional exact-match keywords.
We handle the practical side: campaign structure, messaging, creative, tracking, optimisation and reporting. Because ChatGPT Ads are still a relatively new channel, our approach is simple: start with a sensible test, learn from the data, and scale when the results justify it.
Your ad spend is paid directly to OpenAI. Our monthly fee covers ongoing management, optimisation and reporting, with initial campaign setup priced separately. If you also need landing page work, custom tracking or additional creative, we’ll scope that separately before anything starts.
ChatGPT Ads currently have a minimum daily campaign budget of NZ$25 or A$25, depending on your account currency. That equates to around $750 per month, which is where our management plans begin. Initial setup starts from $1,000 + GST. The final setup cost depends on your website, tracking and campaign requirements. More complex development, ecommerce or conversion tracking is scoped separately before we start.
