Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Google Ads for Hawke’s Bay Growth

From Napier and Hastings to Havelock North and the wider region, Hawke’s Bay customers often search when they are ready to book, buy, compare, or enquire. Legend manages Google Ads campaigns that put your business in front of that local search intent, generating qualified leads, stronger enquiries, and measurable results you can track.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Hawke’s Bay Businesses

Hawke’s Bay has a broad local economy, from Napier and Hastings trades, retail, hospitality and professional services through to tourism, rural services, industrial suppliers and regional service businesses. Customers often compare options online before they call, book, visit or request a quote, especially when demand shifts with seasons, events, building activity and visitor traffic.

Google Ads helps your business appear at the point people are actively searching for what you offer, whether they need an urgent tradie, a local consultant, accommodation, a restaurant, a product supplier or a specialist regional service. The aim is not just more traffic, but more qualified leads and enquiries from people with real intent.

Legend manages campaigns with practical targeting, budget control, conversion tracking and clear reporting, so you can see what is generating enquiry and what needs tightening. We focus on commercially useful Google Ads for Hawke’s Bay businesses, not vanity clicks or vague marketing noise.

Faq

Does Google Ads work for Hawke’s Bay local businesses?: Google Ads can be a good fit for Hawke’s Bay businesses when people are actively searching for what you offer, such as trades, accommodation, legal services, health providers, tourism, or home services. The strongest campaigns focus on local search intent, so your ads appear for people looking in areas like Napier, Hastings, Havelock North, Taradale, or the wider region.

What Google Ads budget should a Hawke’s Bay business allow for?: Your budget depends on your goals, competition, service area, and how valuable a good enquiry is to your business. A campaign targeting one high-margin service in Hastings may need a different budget from a regional campaign covering Napier, Central Hawke’s Bay, Wairoa, and surrounding areas. We focus on using budget where it has the best chance of producing qualified enquiries, rather than chasing clicks for their own sake.

Can Google Ads target my Hawke’s Bay service area accurately?: Yes, Google Ads can be set up around the specific areas your business serves, whether that is Napier and Hastings, the wider Heretaunga Plains, Central Hawke’s Bay, or selected nearby towns. This is useful for mobile trades, consultants, rural services, tourism operators, and businesses that only want enquiries from locations they can realistically service.

How do you track whether Google Ads enquiries are good quality?: Lead quality depends on the keywords, ad messaging, landing page, and tracking setup. We look for high-intent searches from people ready to enquire, then refine the campaign based on which search terms, locations, and ads are producing useful calls, forms, or bookings. This helps reduce wasted spend on broad or low-value searches.

Should Hawke’s Bay businesses use Google Ads or SEO?: Google Ads can help you appear quickly for local, high-intent searches while SEO builds longer-term visibility in Hawke’s Bay search results. For many businesses, the best approach is to use Google Ads for immediate enquiry opportunities and SEO to strengthen organic rankings over time. The right mix depends on your market, competition, website, and how urgently you need leads.