Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Invercargill Ads Built for Real Enquiries

Invercargill businesses compete on timing, trust, and being visible when locals are ready to book, buy, or request a quote. Legend manages Google Ads to put your services in front of high-intent searches across Invercargill and the surrounding area, generating qualified leads, better enquiries, and measurable results.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Invercargill Businesses That Need Better Enquiries

Invercargill has a practical, comparison-driven market, with customers weighing up local trades, professional services, retail, hospitality, rural support, industrial suppliers, and regional service businesses before they enquire. Add visitor demand and surrounding Southland communities into the mix, and being visible at the moment of search matters.

Google Ads helps your business appear when people are actively looking for a provider, checking alternatives, or deciding who to contact next. The focus is not just traffic; it is qualified leads and enquiries from people with real intent.

Legend manages campaigns with tight keyword targeting, sensible budget control, conversion tracking, and clear reporting, so you can see what is generating value. We keep the work practical, commercially sharp, and shaped around how Invercargill customers actually search and choose.

Faq

Does Google Ads work for Invercargill businesses?: Google Ads can work well for Invercargill businesses when campaigns are built around genuine local search intent. That means focusing on people actively searching for services such as trades, healthcare, professional advice, accommodation, automotive help, or rural support in Invercargill and nearby areas. Results depend on the offer, competition, budget, landing page, and how well enquiries are tracked and refined over time.

How much should an Invercargill business budget for Google Ads?: Your Google Ads budget should reflect your goals, the competitiveness of your services, and the area you want to cover. A business targeting only Invercargill may need a different approach from one wanting enquiries from Bluff, Winton, Gore, Riverton, or wider Southland. We focus on making the spend commercially sensible by prioritising high-intent searches rather than chasing clicks for the sake of traffic.

Can Google Ads target Invercargill and surrounding service areas?: Yes, Google Ads can be set up around the specific locations where you want more enquiries. For Invercargill businesses, this may include the city itself, surrounding Southland towns, rural service areas, or selected suburbs depending on where your best customers come from. Location targeting, ad copy, and keyword selection should all match how local people search for your services.

How do you track lead quality from Google Ads?: Lead quality is measured by tracking the actions that matter, such as phone calls, contact form submissions, quote requests, bookings, or direction clicks. We look at which keywords, ads, and locations are producing useful Invercargill enquiries, then adjust the campaign to reduce wasted spend. This helps separate general browsing from searches that show stronger buying intent.

Should Invercargill businesses use Google Ads or SEO?: Google Ads and SEO serve different roles for Invercargill businesses. Google Ads can help you appear for high-intent searches sooner, while SEO builds longer-term visibility in organic local search results. Many businesses use both so they can generate enquiries now while also improving their local presence over time.