Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Google Ads Built for Southland Demand

Southland customers often search with clear intent, whether they need a tradie, supplier, accommodation, professional service, or local retailer they can contact now. Legend manages Google Ads to put your business in front of people ready to act, helping generate qualified leads, stronger enquiries, and measurable results across Invercargill, Gore, Winton, Te Anau, and the wider region.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Southland Businesses That Want Better Enquiries

Southland has a practical, relationship-driven business market, with demand spread across Invercargill, Gore, Winton, Te Anau, Bluff, rural communities, and the wider region. Local services, trades, professional firms, hospitality, retail, tourism operators, rural suppliers, and industrial businesses often compete for customers who are checking options carefully before they enquire.

Google Ads helps your business appear when people are actively searching for what you offer, whether they need a plumber, accommodation, legal advice, machinery support, a local store, or a regional service provider. The value is in turning that search intent into qualified leads and enquiries, not just paying for traffic.

Legend manages campaigns with practical targeting, sensible budget control, conversion tracking, and clear reporting, so you can see what is generating real business. We focus on the searches that matter in Southland and help your advertising support growth with less guesswork.

Faq

Does Google Ads work for Southland businesses?: Google Ads can work well for Southland businesses when people are actively searching for what you offer, such as trades, professional services, tourism, accommodation, retail, or rural services. The focus is on matching your ads to local search intent, so you are paying for visibility when someone is already looking for help in Invercargill, Gore, Winton, Te Anau, Bluff, Riverton, or the wider region.

What budget should a Southland business allow for Google Ads?: Your budget depends on your goals, competition, service area, and the value of a new enquiry. A business targeting one town in Southland may need a different budget from one covering the whole region or competing in a high-value service category. We generally recommend starting with a clear commercial objective, then using the data to refine spend over time.

Can Google Ads target specific Southland service areas?: Yes, Google Ads can be set up around the locations you actually serve, rather than wasting spend on areas that are not relevant. For Southland businesses, that might mean targeting Invercargill only, covering key towns such as Gore and Winton, or extending into surrounding districts for mobile services, tourism operators, or regional suppliers.

How do you improve lead quality and tracking in Google Ads?: Lead quality comes from targeting the right keywords, excluding poor-fit searches, writing clear ad copy, and sending visitors to a page that matches their intent. We also set up tracking for enquiries such as phone calls, forms, and key website actions, so you can see which campaigns are producing useful Southland leads rather than just clicks.

Should Southland businesses use Google Ads as well as SEO?: Google Ads and SEO support different parts of local visibility. Google Ads can help you appear for high-intent searches while your SEO builds organic presence for Southland-related search terms over time. For many local businesses, using both gives a better view of what people are searching for and which enquiries are most valuable.