Legendary Google Ads | Traffic That Converts. Reports You’ll Actually Read. Google Ads Built for Napier

Napier’s mix of local services, tourism, retail, hospitality, trades, and regional businesses means customers often search with clear intent before they call, book, or request a quote. Legend manages Google Ads campaigns that put your business in front of people ready to act, helping generate qualified leads, stronger enquiries, and measurable results across Napier and the surrounding area.

LAUNCH Starter Google Ads

For testing Google Ads with a simple offer, a clear landing page, and a modest monthly ad budget.

$550

/mo + GST
NZD/AUD

Includes:

For ad spend: $750–$1,500/mo
Campaign setup and management
Keyword and search term review
Conversion tracking check
Monthly performance summary

Get Started

GROWTH Managed Google Ads

For businesses investing more consistently and needing clearer optimisation, reporting.

$825

/mo + GST
NZD/AUD

Includes:

Ad spend $1,500–$2,750/mo
Search, remarketing,
or simple Shopping/PMax campaigns
Ongoing campaign optimisation
Monthly reporting with plain-English notes

Get Started

SCALE Advanced Google Ads

For growth-focused businesses running larger budgets, or multiple campaign types.

$1100

/mo + GST
NZD/AUD

Includes:

For ad spend: $2,750–$5,500/mo
Search, Shopping, PMax, remarketing,
Merchant Center & product feed coordination
ROAS and conversion-focused reporting
Regular optimisation and strategy review

Get Started

Finding the Right Fit for Your Google Ads Budget Find Your Fit

Our Google Ads plans are built around your monthly ad spend.

We price Google Ads management based on monthly ad spend, so you can see where your budget sits before we start talking. Smaller campaigns use fixed monthly fees. Once your ad spend is over $5,500/month, we move to a simple 20% of monthly ad spend + GST model.

Your ad spend is paid directly to Google. Our fee covers the management side: setup, optimisation, reporting, and helping you understand what is actually happening inside the account. Standard setup is included. If your account needs complex tracking, ecommerce feeds, Merchant Center clean-up, landing page work, or a more involved setup, we’ll scope that separately before anything starts.

If you’re not sure whether your budget is ready for Google Ads, talk to us. We’ll be upfront if the numbers do not make sense yet.

Talk to Us About Your Budget

“

Absolute Legends - by name and nature!

Legend are the kind of web and digital team who actually pick up the phone, speak plain English, and somehow make you feel like you're their only client.

Beth Aldridge

General Manager

Taupō Business Chamber

Google Ads for Napier Businesses Competing Locally

Napier has a busy mix of tourism, hospitality, retail, trades, professional services, rural support, and industrial businesses, with customers often comparing options across the wider Hawke’s Bay region. Search demand can come from locals needing something now, visitors planning before they arrive, and homeowners or businesses looking for reliable service providers.

Google Ads helps Napier businesses appear at the point people are actively searching or weighing up who to contact. The focus should be on turning that demand into qualified leads and enquiries, not just paying for traffic that never converts.

Legend manages campaigns with practical targeting, budget control, conversion tracking, and reporting that makes sense. You can see which searches, ads, and locations are producing value, so your spend is tied to real commercial outcomes in Napier.

Faq

Does Google Ads work for Napier businesses?: Yes, Google Ads can work well for Napier businesses when campaigns are built around local search intent and clear commercial goals. For example, people searching for trades, accommodation, professional services, health providers, or tourism-related services in Napier are often close to making an enquiry or booking.

How much should a Napier business budget for Google Ads?: Your Google Ads budget should reflect your goals, competition, service area, and the value of a good enquiry. A Napier business targeting one core service may need a different budget from a company advertising across Napier, Taradale, Ahuriri, Hastings, and the wider Hawke’s Bay region.

Can Google Ads target Napier and surrounding service areas?: Yes, Google Ads can be targeted to Napier and nearby areas such as Taradale, Ahuriri, Hastings, Havelock North, or the wider Hawke’s Bay, depending on where you want work from. This matters because a campaign for a Napier-based shopfront will usually need different location settings from a mobile service business that travels across the region.

How do you improve lead quality from Google Ads in Napier?: We focus on enquiries that are more likely to turn into real business, not just clicks. That means using relevant keywords, negative keywords, location targeting, ad copy, landing pages, and conversion tracking to understand which Napier searches are producing phone calls, forms, bookings, or other useful actions.

Should a Napier business use Google Ads or SEO?: Google Ads can help you appear quickly for high-intent Napier searches, while SEO builds longer-term organic visibility. Many local businesses use both: Google Ads to generate measurable enquiries now, and SEO to strengthen their presence for Napier and Hawke’s Bay searches over time.