Mad Arab Industries is a Waikato-born beard and skincare brand with a cult following, sharp product copy, and a personality that refuses to sit quietly on the shelf.
Ayman had built his own WordPress site, but the setup had become slow, clunky, and harder to manage than it needed to be. Legend rebuilt it with a custom, lightweight WordPress theme designed to keep the Mad Arab energy intact while making the site faster, cleaner, and easier to shop.
The smartest part was removing the technical friction. We improved performance, simplified the checkout journey, and set the site up properly for Google Ads and Merchant Center, so the marketing could work without plugin battles behind the scenes.
Now Ayman has a website that looks like Mad Arab, sells like an ecommerce store should, and lets him get back to building the beard empire.
