Graffiato is New Zealand’s longest-running street art festival, transforming Taupō’s walls, laneways, and streets into an ever-growing outdoor gallery.
Legend created a dedicated website to give the festival’s past, present, and future a proper digital home. The site showcases artist profiles, individual artwork pages, mural photography, event information, and the stories behind the pieces that colour the town.
The smartest part was building the site as a living archive. Each artwork can be tagged, categorised, mapped, and connected back to its artist, making it easier for visitors to explore the murals online or find them in person around Taupō.
With strong visuals, an interactive map, and room to grow each year, Graffiato now has a website as colourful as the festival itself.
Street art, without the paint drying.
