Volcanic Coffee is a small, family-run roastery based in Taupō, crafting coffee with a story rooted in the region’s geothermal landscape.
Legend refreshed the brand and website to better reflect what makes Volcanic Coffee different: bold flavour, local character, and a process inspired by volcanoes from bean to brew. The new identity centres around a custom “V” logomark, with a hidden volcano in the negative space and a repeat pattern built from the same shape.
We paired the mark with an earthy, vibrant colour palette inspired by the Central Plateau, then brought the brand to life online through a WordPress website designed to share their story, products, and values more clearly.
The result is a brand that feels as strong, warm, and memorable as the coffee itself.
A proper glow-up, with extra caffeine.
