Long Story Short:
- A brochure website is typically a five to ten-page website that introduces your business, explains what you do and makes it easy for customers to get in touch.
- At Legend, we build custom WordPress brochure websites, generally costing between $7,500 and $15,000 + GST, with a focus on good design, search visibility and generating useful enquiries.
What Is a Brochure Website?
A brochure website is essentially the digital equivalent of a company brochure. It tells people who you are, what you do, why they should choose you and how to get in touch. The difference, of course, is that people don’t need to find your brochure tucked away in a drawer. They can discover your business through Google, browse your services on their phone and decide whether you’re worth contacting, all before you’ve spoken to them.
Most brochure websites have somewhere between five and ten pages, although there’s no magic number. A typical site might include:
- Homepage: A clear introduction to your business and what you offer.
- Service pages: Information about your main services and who they’re for.
- About page: A chance to introduce the people behind the business and build a bit of trust.
- Projects, testimonials or galleries: Evidence that you know what you’re doing, rather than just saying you do.
- Contact page: An easy way for customers to make an enquiry, request a quote or find you.
A brochure website isn’t designed to sell products online or manage stock. If that’s what your business needs, you’re probably looking for an ecommerce website instead (which we also build, by the way). Don’t let the small page count fool you! A well-built brochure website can punch well above its weight, helping the right people find your business, understand what you offer and feel confident getting in touch.
Who Is a Brochure Website Right For?
Brochure websites work particularly well for businesses where customers want to do a bit of research before making contact. Think about the last time you needed a builder, accountant or someone to sort out a problem with your house. Chances are you looked at a few websites, compared what they offered and got a feel for who you’d be comfortable dealing with. Your customers are probably doing much the same thing.
Some of the businesses that benefit from brochure websites include:
- Trades and service businesses: Builders, electricians, plumbers, joiners and other trades who want to showcase their work and attract the right enquiries.
- Tourism and hospitality: Accommodation providers, activity operators and local experiences that need to show people what they’re offering and make bookings or enquiries straightforward.
- Professional services: Accountants, consultants, advisers and other professionals whose customers want to understand their expertise before getting in touch.
- Local businesses and makers: Businesses that primarily sell or provide services in person but still need a professional presence online.
A brochure website won’t suit every business. If you’re selling hundreds of products, need complex online transactions or have a large amount of regularly changing content, you’ll probably need something more substantial. But if your main goal is to help people find your business, understand what you offer and contact you, a brochure website can be a very sensible place to start.
What a Good Brochure Website Includes
Our brochure websites are built through The Forge, our marketing website package. That means we put just as much thought into how your website works as how it looks.
Here’s what’s involved:
- Website audit and opportunity review: We look at what’s working on your current website, what could be better and how you compare with your competitors.
- Sitemap and page planning: Working out which pages you need and how to organise them around what your customers are looking for.
- Content structure and copy direction: Guidance on what each page needs to say, with full copywriting available if you’d rather leave the words to us.
- Custom WordPress design and development: A website designed around your business and brand, rather than squeezing everything into an off-the-shelf template.
- Easy content management: Update your own text, photos and team details without having to call us every time something changes.
- Analytics, forms and tracking: The important bits are set up before launch, so you can start understanding how people find and use your website.
Brochure Website Examples
There’s no single way a brochure website should look. A builder’s website has a very different job from a tourism operator’s, even if they’re both working with a similar number of pages.
Here are a few of our fave brochure websites we’ve built for New Zealand businesses, each with its own priorities, personality and customers.
Website, Copywriting BC Electrical
BC Electrical isn’t just another sparky outfit. They’re the local legends keeping the lights on (literally).
Website, Logo, Signage Alex Stewart Electrical
The go-to sparkies in Taupō owned by Alex and Clare Stewart. They're proud of their solid reputation for quality, boasting a top-notch team.
Brand Identity, Website Molloy Joinery
For over half a century, Molloy Joinery has been turning timber into stunning kitchens, doors, and more in Hawke's Bay.
Website, Logo, Brand Identity Turangi Tree Fellas
Meet Tūrangi Tree Fellas - a dedicated crew of qualified arborists based in Tūrangi in need of a website to show their services off.
Website, Copywriting Taupō Parasail
Taupō Parasail gives visitors a whole new perspective on Lake Taupō. With multiple tourism ventures to manage, keeping things simple means customers spend less time figuring out logistics and more time enjoying the view.
Brand Identity, Website, Product & Packaging Design, Logo Volcanic Coffee
Volcanic Coffee is a small, family-run roastery nestled in the volcanic and geothermal wonderland of Taupō, New Zealand.
How Much Does a Brochure Website Cost?
Our brochure websites fall under The Forge, our marketing website package, and typically cost between $7,500 and $15,000 + GST.
Where your project sits within that range depends on a few things:
- How many pages and services your website needs.
- Whether you’re supplying the content or you’d like us to write it.
- Any photography, illustration or video requirements.
- Additional functionality, such as bookings or other integrations.
We take on a limited number of smaller marketing website projects each year, so if you’ve got a clear idea of what you need, we’d be happy to have a chat.
You can also explore our full range of web development packages.
Pricing
Brochure websites start with The Forge
The Forge
Marketing websites for businesses that need a clean, credible, well-built WordPress site.
From $7.5k to $15k + GST
Built with the essentials that matter:
- Website audit and opportunity review
- Strategy-led sitemap and page planning
- Content structure and copy direction
- Custom WordPress design and build
- Fast, stable, easy-to-manage CMS
- Analytics, forms, tracking and launch
How Long Does a Brochure Website Take to Build?
How long is a piece of string? Not especially helpful, we know.
For a fairly straightforward brochure website, we can often get you up and running within 4–6 weeks, assuming the stars align. Every project is different though, so we’ll confirm a realistic timeline once we understand what you need.
The number of pages, design work, content requirements and any extra functionality can all affect the timeframe. Our workload and the time of year play a part too, especially around Christmas.
One of the biggest factors is how quickly content, feedback and approvals come together. Even a simple website can take longer if we’re waiting on photos, copy or sign-off.
We’ll work through all of this upfront, so you’ll have a clear timeline before we kick things off.
Brochure Website vs a DIY Website Builder
Wix and Squarespace are perfectly reasonable options if you’re just starting out, have more time than budget and are happy to tackle the writing and design yourself.
A custom brochure website makes more sense when you need your website to work a bit harder for your business. That might mean showing up in local searches, explaining your services properly or bringing in more of the right enquiries.
With Legend, you also own your website outright. We build on WordPress, so you’re not tied to a proprietary website builder, and you’ve got an actual team to call when you need a hand.
Brochure Website FAQs
Is a brochure website good for SEO?
Absolutely, provided it’s built properly. A well-structured website with clear service pages, useful content, fast loading times and good local SEO foundations can perform really well in search results.
We build those foundations in from the start. If you’d like to take things further, our SEO services can help with that.
Can I add an online shop later?
Absolutely. Our websites are built on WordPress, so we can easily add ecommerce functionality when you’re ready to start selling online. No need to rebuild your website from scratch.
Do you write the website copy?
We can. Every Forge project includes content planning and copy direction, with full copywriting available if you’d rather leave the words to us.
Who hosts the website?
We can take care of that too. Our hosting and maintenance services cover updates, nightly backups and monitoring to keep things running smoothly. If you’d prefer to host elsewhere, that’s fine too.
Can I update the website myself?
Of course. You’ll have access to an easy-to-use WordPress dashboard, and we’ll walk you through everything at handover so you can update text, photos and team details without needing to call us every time.
Ready for a Website That Earns Its Keep?
Tell us a bit about your business and what you need your website to do. We’ll happily have a chat about what makes sense, whether that’s a custom brochure website or something simpler. We’re not here to sell you a website you don’t need. But if you do need one, well, we know a few people.
