Taupo Business Chamber business cards

Creating a family of brands

Taupo Business Chamber

Brand identity, collateral, signage

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Taupō Business Chamber and Legend have had a strong partnership for a long time. So, it was an easy decision to use them when it was time to visually communicate the meaning and purpose behind the Taupō Business Chamber. The Legend team didn't create a logo for us that was just cool or pretty — although it is! They created a brand and cleverly brought it to life across our banners and social media posts. The team was really easy to work with and years later we're still stoked with the final design.

Jo Caira, Engagement Officer, Taupo Business Chamber

THE BRIEF: The Taupo Chamber of Commerce wanted to break away from the traditional branding. They had a new name — Taupo Business Chamber — and we needed to create the brand to match. It needed to represent an organisation that’s dynamic and progressive. We also needed to create a family of sub brands for events that were organised by the Taupo Business Chamber, but were standalone in the community — Elevate, First XV, and the Taupo Business Showcase.

THE DESIGN: The Taupo Business Chamber brand was created, using vibrant colours to represent the energy of the organisation. The break away and ‘thinking outside the square’ is illustrated with the arrow. We then took brand elements and used them across collateral such as social media and banners to demonstrate the benefits of being a Chamber member. We also create the vibrant Elevate, First XV and Taupo Business Showcase brands which stand alone but pay homage to the parent brand.

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