Build Taupo create spaces which bring families together – with a focus on quality, comfort, and enjoyment. Using the existing logo, we were tasked with using it in a more creative way to create a stronger brand identity. What began with stationery, t-shirts and a showcase document, grew into a much bigger brand refresh including a custom designed website.
We extracted elements of the logo throughout collateral and stationery to create a fresh new-look that was still very-much ‘Build Taupo’.
The logo was brought to life through animation on the website and in email signatures.
An incredible family of icons was created to showcase the many services Build Taupo offer. These icons form a very unique and eye-catching pattern which wrap around the company vehicles.
A new responsive WordPress website was designed to showcase their amazing projects and brand story. The dot from the logo was utilised throughout the site as an interactive element, highlighting key information and helping users navigate through the site, providing a better user experience.