Taupo Pure Milk Powder

Taking Taupo Dairy to the world

Miraka Brands Limited

Brand identity, packaging design, website, collateral, signage

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The team are always energetic, able to react and move quickly with our needs, and are able to complete their work with a consumer lens in mind. I am a huge supporter of having such a talented team based locally in Taupo that is able to support our needs.

Jason Te Brake, commercial manager, Miraka.

THE BRIEF: Taupo Pure is a consumer milk brand produced by Māori-owned milk company, Miraka. Internationally, consumer milk powder is a crowded category, so it needs to stand out from the competition. We tackled this challenge head-on by working closely with key Miraka stakeholders to build the sourcing and location story – from the heart of New Zealand.

THE DESIGN: Using strong storytelling and photography we created the brand from scratch, along with the supporting brand elements, to ensure Taupo Pure grabbed the attention of target consumers. Since the production of Taupo Pure whole milk powder, we have worked on a further 10 consumer products for Miraka.

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