Taupo Pure Milk Powder

Taking Taupo Dairy to the world

Miraka Brands Limited

Brand identity, packaging design, website, collateral, signage


Taupo Pure is a consumer milk brand produced by Māori-owned milk company, Miraka.

Internationally, consumer milk powder is a crowded category, so it needs to stand out from the competition.

Legend tackled this challenge head-on by working closely with key Miraka stakeholders to build the sourcing and location story – from the heart of New Zealand.


Using strong storytelling and photography we created the brand from scratch. Along with the supporting brand elements, to ensure Taupo Pure grabbed the attention of target consumers.

Since the production of Taupo Pure whole milk powder, Legend have worked on a further 10 consumer products for Miraka.

The Taupo Pure website now translates into Chinese, to fit with their brand exports to China

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