3THE BRIEF: Alex Stewart Electrical came to us to update their existing website. Through further discussions it was decided a full brand re-fresh was in order. We were tasked with creating a fresh brand identity that could be rolled out over web, print and signage that would give Alex Stewart a consistent contemporary look that reflected the company’s dynamic and innovative difference.
THE DESIGN: Inspired by the transfer of energy, we created a unique logo mark using two very simple shapes – the rectangle and the ball. These two shapes have been used to create a huge family of icons for the company values and services and even form the basis for a unique pattern to add texture to the vehicles and collateral