Alex Stewart Electrical came to us to update their existing website. Through further discussions it was decided a full brand re-fresh was in order.
We were tasked with creating a sleek brand identity that could be rolled out over web, print and signage. Something that would give Alex Stewart a consistent contemporary look that reflected the company’s dynamic and innovative difference.
Inspired by the transfer of energy, we created a unique logo mark using two very simple shapes – the rectangle and the ball.
These two shapes have been used to create a huge family of icons for the company values and services. It even formed the basis for a unique pattern to be able to add texture to the vehicles and collateral.
Utilising the power of animation, this logo turned into a designer’s masterpiece.