Work
I had previously had the pleasure of working with Legend so when it came time to refresh our brand and website we knew they were the right team for the job. Although we were clear and direct on our vision they still managed to infuse incredibly creative ideas and elements into each segment taking everything to that next level, helping us to create a project we are incredibly proud of.
Clare Stewart
3THE BRIEF: Alex Stewart Electrical came to us to update their existing website. Through further discussions it was decided a full brand re-fresh was in order. We were tasked with creating a fresh brand identity that could be rolled out over web, print and signage that would give Alex Stewart a consistent contemporary look that reflected the company’s dynamic and innovative difference.
THE DESIGN: Inspired by the transfer of energy, we created a unique logo mark using two very simple shapes – the rectangle and the ball. These two shapes have been used to create a huge family of icons for the company values and services and even form the basis for a unique pattern to add texture to the vehicles and collateral
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Creating a family of brands
